What are they doing that we are not?

Recently a new car dealer client remarked that they moved up in their regional dealer rankings for their brand for the first time in recent memory after making numerous changes in their “go to market” system. I would like to… Continue Reading →

Awareness and Consideration Strategy for Local Businesses

I have a friend who is owner and operator of a general contracting business in Central California. He builds beautiful homes and does substantial remodels of homes worth $1 million and up. He does no advertising, has no web site,… Continue Reading →

Digital Marketing for Your Local Business – Dealing with Complexity

It’s simple right? You need to be seen when your buyers are searching. But your competitors are seen too so you better dominate the search results page. And it doesn’t help if they don’t recognize your brand name so you… Continue Reading →

DYI online marketing – filling a need for local businesses

While working with operators of local businesses a trend has emerged.  They have attended seminars, made inquiries, expressed their strategies and goals to reach and grow their client base but instead of acting on marketing and advertising proposals they have… Continue Reading →

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